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Brian Mehlman's avatar

Interesting read. I think the most defensible version of the argument isn't that vendors are deliberately maximizing token burn — it's that token consumption and customer value simply aren't the same thing.

We've seen this movie before in cloud, storage, bandwidth, and data analytics. Providers optimize for consumption; buyers optimize for outcomes; governance exists to close that gap.

The question that sticks with me is simple: are we measuring productivity, or are we measuring activity?

As AI becomes infrastructure, I suspect the winners won't be the organizations generating the most tokens. They'll be the ones generating the most value per token — with enough visibility to know the difference.

I use AI to help last-mile delivery drivers optimize revenue. Knowing revenue per gig is flying blind. Revenue per minute, revenue per hour, revenue per pound, and revenue per package are far more useful operational metrics.

"Value per token" feels similarly incomplete. That doesn't make it useless. It just means the conversation is really about outcomes, not consumption.

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